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Deadline: Submission Closed

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We're opening up a product thinking assignment for anyone who’s interested in product management, research, or strategy. Reimagine the teleconsultation experience for dermatology in India – from first booking to follow-up care. Your goal is to build a Product Deck that defines the opportunity, outlines a compelling product solution, and shows how it addresses real user pain points better than current offerings.

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Deadline: Submission Closed

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Problem Statement

In India's dermatology landscape, patients face significant challenges in accessing quality skin care due to:

• Limited accessibility to qualified dermatologists, particularly affecting treatment delays and diagnosis accuracy
• Trust deficit in the customers about a virtual platform to address health concerns
• Friction in the consultation process, from initial booking to follow-up care
• Disconnected experience between tele-consultations, product recommendations, and ongoing treatment management

While current tele-health platforms exist, they don't fully address the specialized needs of dermatology care, where visual diagnosis, consistent follow-ups, and integrated product solutions play crucial roles in treatment success.

Scope of Work

The deck should include the following:

1. Market Research
   • Overview of the tele-consultation landscape in India
   • Size of the opportunity in dermatology-focused digital care
   • Key players, trends, benchmarks (Indian and global)
2. Customer & Doctor Insights
   • Pain points and unmet needs for patients (e.g., treatment delays, diagnosis accuracy, post-consult follow-ups)
   • Friction points for dermatologists (e.g., patient context, tools, documentation)
   • Any findings from primary or secondary research
3. User Personas & Use Cases
   • Define 2–3 key personas and their core journeys
   • Where current platforms fall short
4. Product Vision & Feature Set
   • Your take on what the product should aim to solve
   • Key features that deliver this vision
   • How your solution improves over existing options
5. Differentiation & Strategic Positioning
   • How this product stands apart from existing players
   • What makes this approach scalable and user-friendly

Tools & Approach